BIC Mexico is proud to announce its partnership with the Mexico National Soccer Team as the team’s official lighter. This collaboration celebrates the shared passion for soccer that unites millions of fans across the country. 

To mark the occasion, BIC has launched a limited-edition collection featuring four exclusive designs inspired by the team’s colors, symbols, and spirit. Each lighter comes with an interactive QR code that unlocks unique digital experiences: 

• Virtual Saves – test your reflexes and step into the shoes of the star goalkeeper. 

• AI Digital Card – an interactive filter transforms you into a National Team player, creating a digital card you can share on social media. 

“At BIC, we’re proud to fuel the passion for soccer that inspires millions of Mexicans,” says Karla Traconis, Sr. Brand Manager, BIC Mexico & Ecuador. “Being the official lighter of the Mexico National Team is a unique way to connect with our consumers and celebrate the sport they love.” 

With over 75 years of history, BIC continues to innovate, creating products that are part of consumers’ most special moments—and now, celebrating the pride of a nation. 

The limited-edition collection is available at OXXO and other major stores nationwide.